How do I choose a firm?
|
Don't be impressed by a few high ratings:
Our work with the Ombudsman for Estate Agents suggests a pattern which we expect applies to most businesses:
So: A large number of responses is likely to indicate a firm with very happy customers, and is also most likely to be representative.
|
The top 10% of firms have high response rates as well as high Satisfaction (OEA Survey results*)
Firms achieve a wide range of response rates. A large proportion (purple bars = 52%) achieve up to 20%, but the top 10% (green bars) achieve over 40%.
The level of reported compliance is very consistent, in spite of the wide variation in response rates.
There is a clear difference between the average level of satisfaction (9 = Very Happy) achieved by the top 10% of firms when compared with other firms.
*: These charts reflect our survey work for the Ombudsman for Estate Agents over 5 years from 2003 to 2008, with over 21,000+ responses for 4,000+ firms. |


